Want instant online marketing? Email marketing is probably the easiest and closest thing available. It can be utilised to send out e-newsletters, offers, discounts, news, and special events. That’s the beauty of email marketing. It’s flexible and it’s personal. You can also send people to a video, to your website, or anywhere else online.
People consume content on many different online channels. If you’re only using one of them, you’re likely to miss some of your potential clients.
Here are the 2 main things you’ll need to run an effective email marketing campaign for your business.
1. An email marketing provider (also called an email client). Most email marketing systems collect metrics on things like open rates, so you can measure the effectiveness of your emails. Most email providers also have auto-responder settings. This allows you to schedule emails at intervals and times of your choosing. It’s very powerful and will help you automate your marketing.
2. Content. The success of your email campaigns will come down to 2 things. The email getting into the inbox, and the recipient reading it. If you want to keep people opening and reading your emails, you’ll need to make sure the content is something your reader wants!
Want some help getting started with email marketing or to breathe new life into your existing email list?
We’re confident we can help you with email marketing
Email marketing is one of the oldest and most valuable internet marketing strategies available. Most people have an email address. It’s a free, fast, and easy way to reach people without waiting for them to get on social media.
We have a full team of digital marketing professionals at AI Script Pty Ltd. Each member of our team is an expert in their area of internet marketing. And we’re local! We’re in the Carrara suburb of QLD.